Simon Powell
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sassi holford at the savoy


Sassi Holford is a prominent British designer whose bridal gowns are hand made in England. I have been working with Sassi and the team for some years and in 2013 we were invited to shoot the 2014 campaign at the Savoy, London. 

We shot in the cocktail bar and then the ballroom which has no windows and wanted to create a natural feel to the lighting. No easy task but achieved.

The reaction to the images at the New York bridal show was amazing.